Most businesses, whatever their size or sector, can benefit from media relations. Regular positive appearances in the press will, among other things, boost your profile with existing and potential customers, help with recruitment and retention, and make it easier for your wider network to refer business in your direction.

However, not every business has the scale,  volume of news and number of potential spokespeople that would justify retaining a PR agency or employing a full-time press officer.

In these cases PR will often fall within the remit of the organisation’s marketing manager.

Often they will do a good job but in many cases expert consultancy would help them perform to the best of their potential and approach PR in the same systematic way they do other aspects of marketing and business development.

They can also often benefit from an external perspective to help prepare their businesses for any potential crisis situations, and to emphasise to their organisation’s leadership that PR is about risk management as well as pipeline growth.

 

Tailored programme

Alpha PR offers just such a service, delivered by its founder who has worked in-house as head of communications in a boutique financial services business, as a PR agent and as a senior journalist.

Tailored to the requirements of each client, the programme – delivered via a combination of online and face-to-face sessions – teaches generalist marketing managers how to operate as fully functioning press officers.

The programme includes:

• Identifying key audiences and publications
• Understanding and working with the media
• Understanding your key messages and unique strengths
• Identifying news
• What makes a compelling “expert” article or media comment
• Pitching article ideas
• Writing a press release fit for publication
• Building and maintaining media lists
• Developing fruitful relationships with journalists
• Reputation and brand
• Tone of voice
• Identifying and preparing for potential crises
• Developing and maintaining a strategic PR plan coordinated with broader marketing activity

Following completion of the formal programme, alumni can, dependent on their requirements, benefit from follow-up sessions to ensure they remain on track, as well as an ongoing press release/article review service and, if required, ad-hoc access to specialist writing services provided by Alpha PR.

The service is appropriate for any sector, and can work particularly well in smaller law firms, accountancy practices, consultancy businesses and regulated financial services businesses.

To find out more and book a discovery call please send an email.