Why AI search means PR is no longer a “nice to have”
If PR was ever an optional extra – and I would argue the potential for crises means...
PR training for marketing teams
Most businesses, whatever their size or sector, can benefit from media relations. Regular positive appearances in the...
Budget bonanza
Despite the general political wackiness of the past few years, the Tories’ later Budgets were, from a...
How to tell whether your story is “news”: five top tips
In my previous life as a business and finance journalist there were few phrases more likely to...
Five differences between being an employee and a consultant
Alpha Public Relations recently celebrated its fifth anniversary. As a PR agent I’m not going to let...