Alpha Public Relations | Alpha Public Relations' services and client proposition
Alpha Public Relations works with ambitious professional and financial services businesses that want to establish or enhance their reputations for expertise and excellence. It does this by establishing a communications strategy that it implements via a range of media channels.
Alpha Public Relations, PR, Stuart Anderson, services, projects, project, retainer, retained
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Make your business shine

Alpha Public Relations establishes, implements and manages communications strategies for ambitious professional and financial services businesses, enabling them to benefit from increased brand recognition and a stronger reputation for expertise and excellence. Please read on to discover more or, to discuss your needs in detail, call us today on 0161 791 0811.

How it works, and who can benefit

When you retain Alpha as your public relations agency you pay a regular monthly fee in return for an agreed service level. Alpha acts as your contact for, and representative with, the media and builds long-term, mutually beneficial relationships between you and your most important media outlets.

Our services are generally suitable for clients who are able to generate a strong, regular flow of news stories or features. They can also work well in sectors where the external environment provides many opportunities for your spokespeople to comment on industry developments.

As well as media relations, retained clients are able to benefit from a range of services including strategic marketing planning, email newsletters and social media consultancy and management.

We also offer a standalone press office service for in-house communications and public relations managers who could benefit from working with a partner that has access to a complete database of media outlets and  provides a comprehensive media monitoring service.

Take the first step toward super-charging your brand awareness by sending us an email today or call us on 0161 791 0811.

Core service

Media relations is the bedrock of the public relations strategies we develop for clients. Alpha can also help you manage your “owned” channels, including your website, customer newsletters and social media, but it is by establishing your profile in the press that you will achieve not just recognition but a reputation.

A positive mention in the press is the equivalent of a mass word-of-mouth recommendation. You have to earn your right to appear there, and Alpha will help you do so on a regular basis, boosting your brand among those who already know you and those who don’t yet.

At a practical level Alpha achieves this by developing and implementing a comprehensive PR and communications strategy tied into your marketing plan and objectives. The tools we deploy include:

  • News announcements (press releases).
  • Media comments and interviews on issues of relevance to your business.
  • Securing commissions for and writing feature articles that showcase your expertise.
  • Securing profile interviews with your key staff.

Additionally, all clients benefit from the press office service described in the section below, which can also be offered on a standalone basis.

To find out more please send an email today or call us on 0161 791 0811.

Press office (available as standalone service for in-house PR departments)

Many medium-sized businesses have in-house marketing and communications/public relations managers who are doing a great job but, if they had access to the administrative resources of a PR agency, could achieve even better results and free up more of their own time to concentrate on productive activities. They may also struggle to justify subscribing to a press cuttings service themselves.

In situations like this Alpha Public Relations can provide an entry-level press office package that will boost your productivity without treading on your toes. This includes the following elements:

  • Press release distribution. We subscribe to a market-leading database of journalists and influencers, and will develop bespoke lists for each press release we distribute for you, ensuring your news is seen and considered by the widest range of relevant media outlets.
  • PR planning. We will work with you to develop a monthly schedule of planned news announcements.
  • Press release review. Even the best writers can benefit from having their work reviewed and edited by their professional peers. We will critique and, where necessary, recommend amendments to press releases before distribution to give your message the best chance of getting across.
  • Media monitoring and reporting. We will arrange monitoring of your brand name and keywords and provide you with cuttings of all your print and online news coverage.
  • In-bound query handling. We will act as an additional point of contact for journalists, meaning any in-bound media enquiries are handled even when you aren’t available or have other priorities.

To discover more and discuss your requirements in detail please send us an email today or call us on 0161 791 0811.

Social media, client newsletters and websites

Alpha’s core service is media relations: building long-term relationships with the press that amplify your message to the widest possible audience.

Social media is also, however, a vital component of businesses’ communications plans and should be carried out in accordance with your overall PR strategy. Alpha works with associates who are experts in the timing and construction of posts to ensure your social media activity is as productive as possible while also reflecting your brand tone of voice and supporting your marketing and PR plan.

Alpha can also help with the design, writing and distribution of email newsletters to get your messages straight into the inboxes of clients and business associates.

Raising your profile and creating a stream of potential leads is great but what happens when these new prospects check out your website? Does it do justice to your professionalism, expertise and fantastic client experience?

Alpha offers access to fixed-price website packages that include design (including rebranding, if required), copywriting and project management. We will also deal with your existing providers and web hosts to ensure a seamless transition.

We will provide training in how to update your new site, with 12 months’ support included. If required we can also provide low-cost annual maintenance packages.

Alternatively, we are also able to provide access to an innovative subscription-based website design and management service. This minimises up-front costs and ensures your website always looks fresh and up-to-the-minute.

To discover more please send us an email today or call us on 0161 791 0811.