Alpha Public Relations | Alpha Public Relations' services and client proposition
Alpha Public Relations works with ambitious professional and financial services businesses that want to establish or enhance their reputations for expertise and excellence. It does this by establishing a communications strategy that it implements via a range of media channels.
Alpha Public Relations, PR, Stuart Anderson, services, projects, project, retainer, retained
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Make your business shine

Alpha Public Relations establishes, implements and manages communications strategies for ambitious professional and financial services businesses, enabling them to benefit from increased brand recognition and a stronger reputation for expertise and excellence. Please read on to discover more or, to discuss your needs in detail, call us today on 0161 791 0811.

How it works, and who can benefit

When you retain Alpha as your public relations agency you pay a regular monthly fee in return for an agreed service level. Alpha acts as your contact for, and representative with, the media and builds long-term, mutually beneficial relationships between you and your most important media outlets.

Our services are generally suitable for clients who are able to generate a strong, regular flow of news stories or features. They can also work well in sectors where the external environment provides many opportunities for your spokespeople to comment on industry developments.

As well as media relations, retained clients are able to benefit from a range of services including strategic marketing planning, email newsletters and social media consultancy and management.

Take the first step toward super-charging your brand awareness by sending us an email today or call us on 0161 791 0811.

Media relations

Media relations is the bedrock of any public relations strategy. Alpha can help you manage your “owned” channels, including your website, client newsletters and social media, but it is by establishing your profile in the press that you will achieve not just recognition but a reputation.

A positive mention in the press is the equivalent of a mass word-of-mouth recommendation. You have to earn your right to appear there, and Alpha will help you do just that on a regular basis, boosting your brand among those who already know you and those who don’t yet.

To find out more please send an email today or call us on 0161 791 0811.

Social media and “owned” channels

Alpha’s core service is media relations: building long-term relationships with the press that amplify your message to the widest possible audience.

Social media is also, however, a vital component of businesses’ communications plans and should be carried out in accordance with your overall PR strategy. Alpha works with associates who are experts in the timing and construction of social media posts to ensure that your social media activity is as productive as possible while also reflecting your brand tone of voice and supporting your marketing and PR plan.

Alpha can also help with the design, writing and distribution of email newsletters to get your messages straight into the inboxes of clients and business associates.

To discover more please send us an email today or call us on 0161 791 0811.

Websites

Raising your profile and creating a stream of potential leads is great but what happens when these new prospects check out your website? Does it do justice to your professionalism, expertise and fantastic client experience?

Alpha offers fixed-price website packages that include design (including rebranding, if required), copywriting and project management. We will also deal with your existing providers and web hosts to ensure a seamless transition.

We will provide training in how to update your new site, with 12 months’ support included. If required we can also provide low-cost annual maintenance packages.

Alternatively, we are also able to provide access to an innovative subscription-based website design and management service. This minimises up-front costs and ensures your website always looks fresh and up-to-the-minute.

To discover more please send us an email today or call us on 0161 791 0811.