Alpha Public Relations has launched a standalone service for businesses engaged in mergers and acquisitions.

Although Alpha usually engages with clients on a long-term retainer basis, this service can be offered ad-hoc to businesses that wish to inform the wider marketplace about a deal in which they have been involved.

Because this service focuses on transactions, it can be provided to privately owned businesses in any sector, not just the financial and professional services firms that make up the core of Alpha’s retained client base. It is also ideal for smaller investment funds.

As well as acquirers, this service is also perfect for M&A advisers/accountants/brokers who do not have PR representation but who wish to publicise the successful transactions on which they have advised.

 

Why publicise your deal via the media?

 

• To ensure that it is reported on upon your terms.
• To raise your profile among potential future acquisition targets and funders – or, if you are an adviser, potential clients.
• To reassure customers, suppliers and the wider community of stakeholders about your plans for the acquired business, and to communicate your plans for future growth.
• To aid internal communication by ensuring that key messages regarding the transaction are amplified by the media, and boost staff morale and cohesion by receiving positive press coverage.
• To demonstrate to the wider market, including competitors, that you are a force to be reckoned with.

 

How it works

 

• Following a discovery call Alpha PR provides a questionnaire for you to fill in, ideally in advance of completing the deal in question (Alpha’s client agreement includes strict confidentiality measures).
• We draft a press release, potentially in a number of different formats to target different media, and send it to you for review, amendment and approval.
• You provide photography, or we arrange it on your behalf, to accompany the press release.
• Alpha PR distributes the press release to relevant business, trade, regional and local media following completion of the transaction.
• Wherever necessary we will coordinate follow-up interviews with journalists, and brief you on the best strategies to handle these.
• We report back on coverage.

 

Why work with Alpha PR?

Alpha Public Relations’ founder, Stuart Anderson, has reported on hundreds of M&A transactions of all kinds (from straightforward trade sales to leveraged BIMBOs!) as a journalist. He has also chaired the judging panel of “deals of the year” awards and, as a PR professional, has publicised numerous acquisitions including, when working in-house, on behalf of his employer.

Stuart understands your key media as well as what journalists are looking for in a deals story, and how to deliver this while also promoting your key messages.

The “earned” nature of PR means there can never be a guarantee of coverage in any specific publication, but a well-crafted acquisition story is almost always popular with the press. If, however, we have any reservations about your story we will tell you this at the outset.

The more time we have to plan the better so if you have a transaction in the pipeline please get in touch today, in strictest confidence, to discuss how Alpha PR can help make sure your deal gets the recognition it deserves.