How to tell whether your story is “news”: five top tips
In my previous life as a business and finance journalist there were few phrases more likely to...
Five differences between being an employee and a consultant
Alpha Public Relations recently celebrated its fifth anniversary. As a PR agent I’m not going to let...
Coverage summary: The vindication of Dr Geoffrey Monks
At the beginning of 2022 Alpha Public Relations was privileged to provide PR advice to Laytons ETL,...
What’s the big deal?
Buying another business is fraught with pitfalls. There are practical considerations, like integrating IT systems and standardising...
Where the bodies are buried
Do you have any skeletons in your cupboard? This one of the most important questions I ask before...
In praise of fluff
I recently conducted a webinar on the subject of PR for professionals. It was attended by some...
Think when you’re whingeing
In my last journalism job before I moved into PR we used to love getting letters of...
Why should you enter business awards?
There has been a bit of a backlash over the proliferation of business awards programmes, with one...
Alpha Public Relations shortlisted for 2019 Talk of Manchester Awards
Alpha Public Relations has been shortlisted for the Best PR Firm category in the 2019 Talk of...
How PR can boost the value of your business and help attract buyers
Most clients engage in public relations to gain increased brand exposure with the aim of winning new...