What’s the big deal?
Buying another business is fraught with pitfalls. There are practical considerations, like integrating IT systems and standardising...
In praise of fluff
I recently conducted a webinar on the subject of PR for professionals. It was attended by some...
Think when you’re whingeing
In my last journalism job before I moved into PR we used to love getting letters of...
Why should you enter business awards?
There has been a bit of a backlash over the proliferation of business awards programmes, with one...
How PR can boost the value of your business and help attract buyers
Most clients engage in public relations to gain increased brand exposure with the aim of winning new...
The beauty of being big
A couple of weeks ago I read this article on the FT Adviser website, one of the...
Invest in PR when you’re sailing into the wind
You don’t need me to tell you the world is going to Hell in a handcart. The...
Nobody’s fool: the importance of the “stupid” question
A little while ago I read an article about imposter syndrome, distributed in the excellent monthly newsletter...
Are you a bit of a fixer-upper?
There is such a thing as bad publicity. The recent review of the Britannia Hotels group by...
Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
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