Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
Back to the future: the case for media relations in the age of GDPR
You are probably sick to the back teeth of reading about GDPR – the General Data Protection...
Brick by brick: in praise of the trade press
Professionals who wish to establish media profiles for themselves tend to divide into two categories: those who...
Taking it personally
Over the coming months you will read a lot about GDPR – the General Data Protection Regulation...
Turn it up to eleven!
I was recently fortunate enough to have some of my thoughts featured in this excellent article on...
Why rogues have no right to PR
Some people don’t deserve PR representation. The media isn’t a court of law, and if someone’s behaviour...
Gone bananas – the commoditisation of professional services
You are not a bunch of bananas. Nor are you a sack of potatoes, a gallon of...
From chaos… opportunity
Reactions from the business community to the hung parliament that resulted from yesterday’s General Election have been...
Five PR and branding lessons from the General Election campaign
The General Election campaign that reaches its conclusion today provides a number of lessons for public relations...
Why you shouldn’t just do PR
This may sound odd coming from a public relations man whose business is based on “earned” media,...
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