Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
You are probably sick to the back teeth of reading about GDPR – the General Data Protection...
Professionals who wish to establish media profiles for themselves tend to divide into two categories: those who...
A term that has lately gained currency in media relations is “newsjacking”. It is neither elegant nor...
Classical public relations concerns “publics” in the plural. The readers of the media with whom you may...
The holidays are over, it’s brass monkeys outside and it is time to get serious once again....
Last week I wrote about the importance of consistency when multiple spokespeople begin to represent a brand....
Most small businesses are synonymous with their owners or, in the case of professional firms, founding partners....
Over the coming months you will read a lot about GDPR – the General Data Protection Regulation...
Getting the right “tone of voice” is vital for any business that wants to convey an appropriate,...