The beauty of being big
A couple of weeks ago I read this article on the FT Adviser website, one of the...
Invest in PR when you’re sailing into the wind
You don’t need me to tell you the world is going to Hell in a handcart. The...
Nobody’s fool: the importance of the “stupid” question
A little while ago I read an article about imposter syndrome, distributed in the excellent monthly newsletter...
Building your media profile: who you gonna call?
Our last article explained how to identify the key media outlets with which you can beneficially build...
Building your media profile: how to identify key media
To take a strategic approach to dealing with the press the first job is to select the...
How to build a personal profile in the media
Introduction When you read an item of news about a business what are you most interested in? The...
Are you a bit of a fixer-upper?
There is such a thing as bad publicity. The recent review of the Britannia Hotels group by...
Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
Back to the future: the case for media relations in the age of GDPR
You are probably sick to the back teeth of reading about GDPR – the General Data Protection...
Brick by brick: in praise of the trade press
Professionals who wish to establish media profiles for themselves tend to divide into two categories: those who...