How to make the most of the Budget
A term that has lately gained currency in media relations is “newsjacking”. It is neither elegant nor...
The lost art of letter-writing
Classical public relations concerns “publics” in the plural. The readers of the media with whom you may...
Hold your plums! Don’t let autumn opportunities go to waste
The holidays are over, it’s brass monkeys outside and it is time to get serious once again....
Communicating with consistency part two: how to stay in tune
Last week I wrote about the importance of consistency when multiple spokespeople begin to represent a brand....
Communicating with consistency, part one: brand values
Most small businesses are synonymous with their owners or, in the case of professional firms, founding partners....
Taking it personally
Over the coming months you will read a lot about GDPR – the General Data Protection Regulation...
Don’t look at me in that tone of voice! How to communicate the right brand image
Getting the right “tone of voice” is vital for any business that wants to convey an appropriate,...
Turn it up to eleven!
I was recently fortunate enough to have some of my thoughts featured in this excellent article on...
Holiday reading: five PR tips for the silly season
It is an investment industry truism that timing the markets is a dangerous game. In media relations,...
Why rogues have no right to PR
Some people don’t deserve PR representation. The media isn’t a court of law, and if someone’s behaviour...