May 2017 saw the launch of Alpha Public Relations, a specialist agency for the financial and professional services sectors. We believe that we offer something quite special to clients, the media with whom they work and the public with whom they engage. This blog explains a little more.
Who (are you)?
Ambitious, growing small and mid-market financial and professional services firms will benefit most from working with Alpha.
Some clients will be new to our world while others will have had experiences with generalist agencies that have left them cold. Alpha provides clients with the warm glow that comes from working with a consultancy that really understands their sector and the business development results they want to achieve.
Who (are we)?
Our managing director and principal consultant is Stuart Anderson, a former business and finance journalist with many years’ experience as a reporter, features writer and editor. He spent the five years immediately prior to setting up Alpha as the in-house head of marketing and communications at the highly respected financial planning and investment management group Clarion.
Stuart is backed up by a network of highly experienced independent practitioners and marketing specialists, ensuring that the best brains are always available to deliver all aspects of a client’s marketing plan.
Alpha is a full-service public relations agency serving clients in the financial and professional services sectors. Because we are specialists and do not spread ourselves across the whole gamut of industry we understand the needs and priorities of our clients and of the media with which they need to engage. We also understand most of their jargon and can translate it into terms that are fit for public consumption!
There’s no time like the present, is there? Get in touch now to find out how we can help you fulfil your ambitions.
Once engaged, “when” becomes a crucial part of what we do. Clients benefit from a detailed rolling 12-month editorial calendar that ties in both with their internal plans and the media’s agenda. We also work with them to develop and maintain high-level marketing plans covering at least the coming three years.
Alpha Public Relations operates nationwide from its base in the Greater Manchester market town of Bury.
“Alpha” is the term used by the investment industry to refer to the element of a fund’s performance that can be attributed to active management. As a public relations agency we are entirely agnostic when it comes to the relative merits of active and passive investment management; what we do know, however, is that if you want your communications to outperform then active management by a sector specialist is, without doubt, the best strategy!