How to build a personal profile in the media
Introduction When you read an item of news about a business what are you most interested in? The...
Are you a bit of a fixer-upper?
There is such a thing as bad publicity. The recent review of the Britannia Hotels group by...
Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
How to make the most of the Budget
A term that has lately gained currency in media relations is “newsjacking”. It is neither elegant nor...
The lost art of letter-writing
Classical public relations concerns “publics” in the plural. The readers of the media with whom you may...
Hold your plums! Don’t let autumn opportunities go to waste
The holidays are over, it’s brass monkeys outside and it is time to get serious once again....
Communicating with consistency part two: how to stay in tune
Last week I wrote about the importance of consistency when multiple spokespeople begin to represent a brand....
Communicating with consistency, part one: brand values
Most small businesses are synonymous with their owners or, in the case of professional firms, founding partners....
Don’t look at me in that tone of voice! How to communicate the right brand image
Getting the right “tone of voice” is vital for any business that wants to convey an appropriate,...
Holiday reading: five PR tips for the silly season
It is an investment industry truism that timing the markets is a dangerous game. In media relations,...