Why AI search means PR is no longer a “nice to have”
If PR was ever an optional extra – and I would argue the potential for crises means...
Let Alpha PR publicise your deal
Alpha Public Relations has launched a standalone service for businesses engaged in mergers and acquisitions. Although Alpha usually...
PR training for marketing teams
Most businesses, whatever their size or sector, can benefit from media relations. Regular positive appearances in the...
Budget bonanza
Despite the general political wackiness of the past few years, the Tories’ later Budgets were, from a...
Attack of the Cybernewsmen
In most ways I wish it was still 1999. We already had enough of the upsides of...
Alpha Public Relations lands Manchester Society of Chartered Accountants PR brief
The Manchester Society of Chartered Accountants (MSCA) has appointed Alpha Public Relations to raise its profile among...
How to tell whether your story is “news”: five top tips
In my previous life as a business and finance journalist there were few phrases more likely to...
Five differences between being an employee and a consultant
Alpha Public Relations recently celebrated its fifth anniversary. As a PR agent I’m not going to let...
Coverage summary: The vindication of Dr Geoffrey Monks
At the beginning of 2022 Alpha Public Relations was privileged to provide PR advice to Laytons ETL,...
What’s the big deal?
Buying another business is fraught with pitfalls. There are practical considerations, like integrating IT systems and standardising...