Communicating with consistency part two: how to stay in tune
Last week I wrote about the importance of consistency when multiple spokespeople begin to represent a brand....
Communicating with consistency, part one: brand values
Most small businesses are synonymous with their owners or, in the case of professional firms, founding partners....
Taking it personally
Over the coming months you will read a lot about GDPR – the General Data Protection Regulation...
Don’t look at me in that tone of voice! How to communicate the right brand image
Getting the right “tone of voice” is vital for any business that wants to convey an appropriate,...
Turn it up to eleven!
I was recently fortunate enough to have some of my thoughts featured in this excellent article on...
Holiday reading: five PR tips for the silly season
It is an investment industry truism that timing the markets is a dangerous game. In media relations,...
Why rogues have no right to PR
Some people don’t deserve PR representation. The media isn’t a court of law, and if someone’s behaviour...
Ten tips for avoiding a social media disaster
There must be something in the water. Time was when all anybody worried about in terms of...
Embracing red tape – lessons from regulated writing
Discipline and constraint are often the parents of excellent writing. This was the case for Shakespeare, some...
Gone bananas – the commoditisation of professional services
You are not a bunch of bananas. Nor are you a sack of potatoes, a gallon of...