In praise of fluff
I recently conducted a webinar on the subject of PR for professionals. It was attended by some...
Think when you’re whingeing
In my last journalism job before I moved into PR we used to love getting letters of...
Why should you enter business awards?
There has been a bit of a backlash over the proliferation of business awards programmes, with one...
Alpha Public Relations shortlisted for 2019 Talk of Manchester Awards
Alpha Public Relations has been shortlisted for the Best PR Firm category in the 2019 Talk of...
How PR can boost the value of your business and help attract buyers
Most clients engage in public relations to gain increased brand exposure with the aim of winning new...
Building your media profile: making first contact (part 2)
Part two: features and comment Many individuals and firms are able to build a strong profile in the...
Building your media profile: making first contact
Part one: news Once you have identified the media outlets and journalists with whom you initially wish to...
The beauty of being big
A couple of weeks ago I read this article on the FT Adviser website, one of the...
Invest in PR when you’re sailing into the wind
You don’t need me to tell you the world is going to Hell in a handcart. The...
Nobody’s fool: the importance of the “stupid” question
A little while ago I read an article about imposter syndrome, distributed in the excellent monthly newsletter...