Public relations and your “ideal” client
Much modern marketing is based around the concept of the ideal client “avatar”. This is a more...
Back to the future: the case for media relations in the age of GDPR
You are probably sick to the back teeth of reading about GDPR – the General Data Protection...
Brick by brick: in praise of the trade press
Professionals who wish to establish media profiles for themselves tend to divide into two categories: those who...
How to make the most of the Budget
A term that has lately gained currency in media relations is “newsjacking”. It is neither elegant nor...
The lost art of letter-writing
Classical public relations concerns “publics” in the plural. The readers of the media with whom you may...
Hold your plums! Don’t let autumn opportunities go to waste
The holidays are over, it’s brass monkeys outside and it is time to get serious once again....
Communicating with consistency part two: how to stay in tune
Last week I wrote about the importance of consistency when multiple spokespeople begin to represent a brand....
Communicating with consistency, part one: brand values
Most small businesses are synonymous with their owners or, in the case of professional firms, founding partners....
Taking it personally
Over the coming months you will read a lot about GDPR – the General Data Protection Regulation...
Don’t look at me in that tone of voice! How to communicate the right brand image
Getting the right “tone of voice” is vital for any business that wants to convey an appropriate,...