Gone bananas – the commoditisation of professional services
You are not a bunch of bananas. Nor are you a sack of potatoes, a gallon of...
From chaos… opportunity
Reactions from the business community to the hung parliament that resulted from yesterday’s General Election have been...
Five PR and branding lessons from the General Election campaign
The General Election campaign that reaches its conclusion today provides a number of lessons for public relations...
First days covered
As the first week since the official launch of Alpha Public Relations draws to a close I...
Launch Press Release
A new public relations agency has been launched to serve boutique and mid-market professional and financial services...
Who, What, When, Where, Why?
May 2017 saw the launch of Alpha Public Relations, a specialist agency for the financial and professional...
Why you shouldn’t just do PR
This may sound odd coming from a public relations man whose business is based on “earned” media,...
Why mass marketing is still vital
Book review: How Brands Grow by Byron Sharp (Oxford, £22.50) and How Brands Grow Part 2 by...